‼️IMPORTANT MESSAGE‼️

We are financial planners. We DO NOT offer loans. If you are applying for a loan from TrueNorth Wealth, you are NOT working with us.

If you are concerned, please contact us directly at 801-274-1820, and we can confirm whether the person you’re talking with is part of our team.

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Straightforward advice that puts your best interests first

Why fee-only financial planning?

We believe financial advice should be transparent, objective, and aligned with your goals.

Our fee-only model allows us to focus on tax-efficient strategies, smart investments, and long-term financial planning — without the conflicts of interest that come with commission-based advisors.

The advantages of fee-only financial planning

No commissions or kickbacks, just guidance that’s aligned with your goals.

You always know exactly what you’re paying and what you’re getting in return.

Recommendations are based on what benefits you — not what benefits us.

Our success is directly tied to growing and protecting your wealth.

You can trust that every recommendation is designed for your long-term success.

How does a fee-only advisor get paid?

At TrueNorth Wealth, we charge a small percentage of the assets we manage on your behalf.

This means:

Unlike other advisors who earn commissions or charge extra for financial planning services, our one simple fee covers everything — from investment strategy and tax planning, to retirement and legacy planning.

Comparing Compensation Models

Compensation
Model
How Advisors
Are Paid
Potential
Conflicts
TrueNorth Uses
This Model?
Commission-Based How Advisors Are Paid Earns commissions from selling financial products Potential Conflicts Incentive to recommend high-commission products, even if they’re not the best fit for you TrueNorth Uses This Model? No
Fee-Based How Advisors Are Paid Charges fees and may also earn commissions on product sales Potential Conflicts Can create mixed incentives, making it unclear if advice is unbiased TrueNorth Uses This Model? No
Fee-Only How Advisors Are Paid Paid solely by a small percentage of assets under management – no commissions or third-party incentives Potential Conflicts Advice is independent and transparent. No commissions or incentives to recommend or sell financial or insurance products. TrueNorth Uses This Model? Yes

Why we are a fee-only firm

Choosing a financial advisor is about more than just numbers — it’s about trust. At TrueNorth Wealth, we believe the best way to earn that trust is through complete transparency.

A fee-only model means no commissions, no product sales, and no outside incentives — just straightforward advice that puts your best interests first.

From tax strategies to estate planning, retirement preparation to business transitions, our focus is on your financial success — not selling you something.

We built TrueNorth on the idea that clients deserve clarity, not conflicts. That’s why our only compensation comes from a small percentage of the assets we manage, ensuring that when you succeed, we do too.

Our fees

We believe transparency builds trust — and that starts with how we’re compensated. We charge a small percentage of the assets we manage on your behalf.

TrueNorth Wealth Fee Schedule

Managed asset minimum: $500k

Assets Under Management with TrueNorth Wealth Fee
$0 - $1,000,000 0.88%
$1,000,000 - $2,000,000 0.82%
$2,000,000 - $4,000,000 0.74%
$4,000,000 - $6,000,000 0.68%
$6,000,000 - $10,000,000 0.62%
$10,000,000+ Concierge

Our simple fee includes...

As well as ongoing support and guidance – whenever you need it.

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Free Strategy Session

No two situations are the same.
Learn how we can help YOU.

Schedule your free session to:

Not ready to meet?

We're happy to answer your questions!

Give us a call at

801-274-1820