TrueNorth Wealth Privacy Policy
TrueNorth Wealth is committed to protecting your privacy. We also know that you expect us to service you in an accurate and efficient manner. To do so, we must collect and maintain certain personal information about you. We want you to know what information we collect and how we use and safeguard that information.
Information We Collect:
We collect certain non-public information about you (“Customer Information”). The essential purpose for collecting Customer Information is to allow us to provide advisory services to you. Customer Information we collect may include:
- Information that you provide on applications or other forms. This Customer Information may include personal and household information such as income, spending habits, investment objectives, financial goals, and other records concerning your financial condition and assets, together with information concerning employee benefits and retirement plan interests, wills, trusts, mortgages and tax returns.
- Identifying information such as your name, age, address, social security number, etc.
- Information about your transactions with us, or others (e.g. broker/dealers, clearing firms, or other chosen investment sponsors).
- Information we receive from consumer reporting agencies (e.g. credit bureaus), as well as other various materials we may use to provide an appropriate recommendation or to fill a service request.
Security of Your Information:
We restrict access to your non-public personal information to those employees who need to know that information to service your account. We maintain physical, electronic and procedural safeguards that comply with applicable federal or state standards to protect your non-public personal information.
How we Use Your Information:
We use your information to send you notifications, updates, and important information about our services, which may be via SMS.
Information We Disclose:
We do not disclose the non-public personal information we collect about our customers to anyone except: (i) in furtherance of our business relationship with them and then only to those persons necessary to effect the transactions and provide the services that they authorize (such as broker-dealers, custodians, independent managers etc.); (ii) to persons assessing our compliance with industry standards (e.g., professional licensing authorities, etc.); (iii) our attorneys, accountants, and auditors; or (iv) as otherwise provided by law.
We are permitted by law to disclose the non-public personal information about you to governmental agencies and other third parties in certain circumstances (such as third parties that perform administrative or marketing services on our behalf or for joint marketing programs). We also disclose non-public information to our affiliates in order to: fulfill your requests; service your product; or offer you other products or services of interest to you. If you decide at some point to either terminate our services or become an inactive customer, we will continue to adhere to our privacy policy, as may be amended from time to time.
SMS opt-in and phone numbers collected for SMS communication purposes, such as text messaging, will not be shared with any third party and affiliates for marketing purposes.
User Rights:
As a client, you have certain rights regarding the personal information we collect and maintain in the course of providing services, which include your rights to: Request details about the personal information we hold about you; Limit certain disclosures to affiliates or third parties as permitted by law; Request deletion of your information, subject to legal and regulatory retention requirements; and, Withdraw previously given consent for data use, where applicable.
Former Clients:
If you decide to close your account(s) or become an inactive customer, we will adhere to our privacy policies, which may be amended from time to time.
Changes to Our Privacy Policy:
Except as required or permitted by law and disclosed above, we do not share confidential information about you with non-affiliated third parties. In the unlikely event there were to be a change in this fundamental policy that would permit or require additional disclosures of your confidential information, we will provide written notice to you, and you will be given an opportunity to opt-out.
Opting In and/or Out:
Upon submitting a meeting request through the website or signing the advisory agreement, you will be automatically opt-in to receive SMS messages from TrueNorth Wealth for scheduling notifications. By opting in, you consent to receive SMS text messages from our firm regarding appointment reminders, account notifications, service updates, and other communications related to your financial planning relationship with us. Message frequency may vary depending on your interactions and services requested. Message and data rates may apply based on your mobile carrier plan.
For assistance, reply “HELP” to any message or contact our office directly.
You can opt out of receiving SMS messages at any time. To do so, simply reply “STOP” to any SMS message you receive. Alternatively, you can call our office to request removal from our messaging list.
Customers may request that we not disclose their nonpublic, personal information for any reason – other than one of the exceptions listed above.
For example, if an investment advisor representative who has serviced your account(s) terminates his/her registration with TrueNorth, we may permit the advisor representative to share your contact information (name, address, phone number, email address, and account titles) with his/her new firm and use it to contact you for the purpose of requesting your permission to transfer your account(s) to that new firm. In that event, neither the investment advisor representative nor his/her new firm would be permitted to use your contact information for any other purpose or to obtain any other information regarding your accounts without your express written consent. However, because the disclosure of your contact information to an advisor representative’s new firm is not covered by any of the exceptions listed above, you have a right to request that we not disclose your information for this purpose.
To request that we not disclose your information for this or any purpose (other than those covered under the exceptions listed under “Information We Disclose,” above), please call us at 801-274-1820. If we do not receive such a request from you within thirty (30) days of you opening an account, contracting for services, or receiving our annual privacy notice, we have the right to assume you do not object to the disclosure of your information for any reason permitted by federal law until you notify us to the contrary. (Please note that the laws of certain states may impose additional restrictions upon the disclosure of customers’ confidential information.)
Safeguarding Information:
TrueNorth Wealth recognizes the need to prevent unauthorized access to the information we collect, including information held in electronic format. TrueNorth Wealth authorizes access to your nonpublic personal information only to personnel who need that information to serve you. We maintain physical, electronic, and procedural safeguards regarding you nonpublic, personal information to ensure that we comply with our own policy, industry practices, and federal and state regulations.
Questions:
If you have questions about this privacy notice or have a question about the privacy of your customer information, please call us at 801-274-1820 or email us at contact@truenorthwealth.com.